Automattic, which is known for WordPress.
It’ll be interesting to see how the Pocket Casts deal factors into that partnership, if at all. Back in January, it emerged that Pocket Casts was up for sale by its public radio consortium owners. Earlier this year, Spotify-owned Anchor teamed up with to turn written material into podcasts via text-to-speech tech. “We will explore building deep integrations with and Pocket Casts, making it easier to distribute and listen to podcasts.”īoth blogs and podcasts use RSS feeds for distribution, so integrating the two platforms makes sense. “As part of Automattic, Pocket Casts will continue to provide you with the features needed to enjoy your favorite podcasts (or find something new),” a blog post states. It seems Automattic is already thinking about ways of incorporating the multi-platform app into its blogging tools. This just came in via E-Mail: Hi, We've got some really exciting news we'd like to share with you - Pocket Casts is joining Automattic, the incredible company behind, Tumblr, WooCommerce, and other fantastic products. But in 2019, the app was monetized by its. Automattic didn’t disclose how much it will pay for Pocket Casts.Ĭo-founders Russell Ivanovic and Philip Simpson will remain in charge of the Pocket Casts team. Pocket Casts was established in 2010 but was acquired later by NPR and the BBC among a consortium of media stations. We’ve reached out to Automattic for comment on how it plans to monetize the app, as well as to learn more about whether it’s keeping all of the Pocket Cast employees on full-time. Automattic, the parent company of Tumblr and, is buying the podcast app from a collective of public radio groups, including NPR and BBC Studios. The app, which is free to download, was losing money, and NPR reportedly lost 800,000 on it last year.
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